Download Movie 187! Blockbuster, Inc., includes a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they could; but they are able to only get it done in Blockbuster stores.
The move, announced yesterday, is an element of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has was fighting a losing battle. As consumers transferred to renting movies through the Internet all night . them delivered inside the mail, Blockbuster was expected to close many of its brick-and-mortar stores. However, even its online rental branch, that was meant to undertake Netflix alone turf, never became as big and profitable because retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will probably be setting up kiosks in a select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players created by Archos. The catch, naturally, is always that consumers must not only own an Archos-manufacturerd portable movie player, but will also still need to drive with a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a motion picture, and have it brought to their door (often by the next day). Blockbuster's move is also hardly revolutionary when compared to initiatives by Netflix permit customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies might be searched, rented and watched during first minutes just by employing a wireless Internet connection along with the Apple TV hardware connected for their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies have been offering video at will for years.
With such competition, it really is hard to see why consumers will desire to drive to some neighborhood Blockbuster merely to download a movie onto a motion picture player that they may have to buy on their own.
One way Blockbuster will make this plan more productive is if they opened the movie download kiosks to more portable movie players than simply Archos-manufactured devices. One can suppose that a kiosk that permit you to plug your iPod into and download a film immediately would have potential. At the same time, Apple has long offered the service through iTunes from your comfort of your house computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving to their neighborhood Blockbuster store instead of using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously carries a long way to visit beat Netflix inside movie rental business.
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